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ChinaFIG - What is a Business Model?

ChinaFIG is a professional services firm with consultants specializing in advice on business models in China.
 
What is a Business Model?
A business model is a process by which a business generates revenue and profits. It is a summary of how a company serves its customers. It involves both strategy and implementation. It can include of:

  • How a company will select its customers
  • What a company’s products are
  • How a company defines and differentiates its product offerings
  • How a company creates utility for its customers
  • How a company acquires and keeps customers
  • How a company markets itself
  • How a company defines the tasks to be performed
  • How a company utilizes scarce resources
  • How a company captures profit.