ChinaFIG - What is a Business Model?
ChinaFIG is a professional services firm with consultants specializing in advice on business models in China.
What is a Business Model?
A business model is a process by which a business generates revenue and profits. It is a summary of how a company serves its customers. It involves both strategy and implementation. It can include of:
- How a company will select its customers
- What a company’s products are
- How a company defines and differentiates its product offerings
- How a company creates utility for its customers
- How a company acquires and keeps customers
- How a company markets itself
- How a company defines the tasks to be performed
- How a company utilizes scarce resources
- How a company captures profit.